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Combining Direct Digital Marketing With Search Engine Marketing
Marketing is a process to make your product visible among the masses & it is of utmost importance to promote your product. Unlike some of the big companies, small businesses have to deal with a limited budget for a campaign & internet provides a platform for promoting your business in a cost effective manner. But today even big companies are ...
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Cost effective search marketing through Adcenter
Search marketing through Microsoft Adcenter can be highly cost effective as there is very less competition for ad space due to lack of popularity and usability. As bid prices are far lower than Adwords, it helps in reducing the cost per lead while also increasing traffic of the site. As interface of Adcenter is still somewhat difficult, so we generally create ...
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Lead generation through search marketing
Search marketing can be the best medium for lead generation if used properly. Today search has become the window to internet for majority of users due to the explosive growth of internet. Reaching the customers through search engines provides a huge opportunity to increase revenues. It is important to understand that keywords refer to different phases in ...
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Is area level targeting in search marketing effective ?
The biggest doubt we had was about how effectively the city or state level location targeting perform in search marketing. As Google's traffic estimator tool was not showing traffic for keywords when location targeting was specified and that made us skeptical. We ran a campaign for 2-3 days and got surprisingly very good results. But as this campaign was for metro ...
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Contextual targeting tool
One of the biggest challenge in creating a new campaign in Google Adwords is finding out a strategy to group keywords. Keyword analysis used to play an important role in finding out this strategy, for example, mobile development keywords are to be categorized into groups, there can be couple of different strategies like based on mobile device, based on development ...
Latest News
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Launch of the new website!
December 1, 2011
